Without Versus, there is no Victory

Crucial is a leading innovator in computer memory and storage systems. Their products continually push the limits of computing ability—dancing on the edge of revolutionizing the industry. As creatives, we know the kind of power they hold, making work friction a thing of the past. Our new Versus campaign tackles that conflict directly. Harkening back to the fable-like narrative of a hero destined for a noble quest, Crucial is revealed as their secret weapon. By highlighting creators, PC builders, and gamers alike, we produced a series of short films and integrate targeted social and digital assets, proclaiming that without conflict, there is no resolution. Without versus, there is no victory.