WED NES DAY

Words are so weird.

But somehow, I’ve made a career out of wrangling them into ideas, campaigns, scripts, and the occasional spreadsheet ranking the best place to find chicken wings.

I’m a visually inclined storyteller with 12 years of experience across film production and creative advertising, fluent in chaos and calm. I thrive in the land of big ideas, absolutely wild deadlines, and 50 open tabs.

These days, I’m not just writing—I’m steering. I excel at guiding teams through the creative wilderness. Whether it’s mapping strategy in a killer brief, pitching the big idea in full costume, or shaping a story that started in someone’s garage and ended with a website. I’m right there in it, yelling “macaroni mode!” to cheer on my co-workers (none of us know what it means but it works). The best part of my job has always involved working cross-functionally, traveling with creative partners to craft stories for real people—across demographics, backgrounds, and life experiences. Because big ideas mean nothing if they don’t resonate with the people they’re made for.

And when I’m not helping brands make magic, I’m somewhere in the Boise foothills chasing my dog or my kiddo or the feeling I had when I first heard Steely Dan.