PROFILE 

StrengthsFinder Top 5 | Woo | Communication | Strategic | Ideation | Positivity

Boise based senior copywriter and strategist with a focus in production, brand strategy and campaign concepting. Collaborative, caffeinated and curious at heart with an undying love for the craft of effective creative.

TECHNICALLY SPEAKING

+ Content Strategy

+ Creative Pitch

+ Creative Production (Video/Photo/Radio)

+ Creative Writing

+ Copy Editing

+ Account & Relationship Management

+ Social Media Strategy & Execution

PROFESSIONAL EXPERIENCE

Scentsy | Boise, ID | 2022 - Present

Senior Creative Brand Strategist

Worked cross functionally with key stakeholders to develop creative briefs, brand messaging, and campaigns across both product and global initiatives. Implemented strategy frameworks that empower creative team alignment to solve problems and build awareness. Responsibilities included championing the creative brief process, design thinking process, messaging efforts and content strategy for a global brand.

Drake Cooper | Boise, ID | 2018 - 2022

Senior Copywriter

Collaborated with the creative team and production studio to strategize, concept, pitch and execute compelling campaigns that moved the needle for Drake Cooper’s biggest clients. Helped concept and pitch to secure RFPs with new business and worked with leadership in maintaining the Drake Cooper brand by leading social channel content and strategy, internal brand materials, and the Drake Cooper website.

Drake Cooper | Boise, ID | 2017 - 2018

Project Manager

Worked as a maximizer between the creative team, account team, and client in order to execute all the elements of a campaign on time and on budget. Responsibilities included creating SOW’s, delegating tasks against a media plan, managing capacity, setting internal and creative reviews, working with vendors for print and production, managing client communication and expectations, tracking deliverables and loading assets ready for traffic.

Expandi Group | Boise, ID | 2015 - 2017
Campaign Project Lead

Responsible for leading a creative team in the execution of campaigns for Hewlett Packard’s MSA program in the B2B space. Developed and oversaw the content strategy for email drip campaigns, segmentation, and tracking as well as designed landing pages, built websites, created whitepapers, case studies, and infographics in order to capture leads and drive traffic. Managed client relationships with partners and worked closely with HP department heads in order to maintain the HP brand.

Freelance Film Production | San Francisco, CA | 2010 - 2014

Production Assistant, Assistant Production Manager, 2nd Assistant Director

Worked commercial and film production for all three stages of production including pre-pro, production, and post. Production companies include Universal Pictures, Sony Pictures, Nintendo Co, Annapurna Pictures, and more. Responsibilities included script supervision, managing budgets, hiring crew, location scouting and booking, transportation, travel, and creating shooting schedules and call sheets for production team.

EDUCATION

16’ - Boise Code Works | Boise, ID

Boot Camp Graduate - UX Design & Front End Web Dev

09’ - Sonoma State University | Rohnert Park, CA

Bachelor’s Degree

CLIENT EXPERIENCE

Disney | Burbank, CA | Park Activation & Licensing

Spur Community Foundation | Sun Valley, ID | Community Foundation

College of Western Idaho | Nampa, ID | Education

Blue Diamond Almonds | Central Valley, CA | Food

J.A. and Kathryn Albertson Family Foundation | Boise, Idaho | Nonprofit

FUNKO | Seattle | Product

Simplot Food Group | Boise, ID | Food

Jensen Jewelers | Twin Falls, ID | Retail

CBH Homes | Meridian, ID | Real Estate

Idaho Central Credit Union | Chubbuck, ID | Financial

Your Health Idaho | Boise, ID | Healthcare

The Modern Hotel & Bar | Boise, ID | Hospitality

Hewlett Packard | Boise, ID | Tech